Scanpaigns FAQ

A Scanpaign is an interactive marketing campaign that connects the physical world to digital content through any machine-detectable engagement element — like QR codes, NFC tags, or geo-fences.

A Scanpaign can use one or several touchpoints. Each touchpoint has content configured to be available at the right place at the right time. Content can be any media, such as text, images, video, executable code, websites, audio, or data files. Content can also be digital experiences, like gamification, augmented reality, or purchase transactions.

When a user device like a smartphone detects or enters the operational range of a touchpoint, the Scanpaigns system delivers content to the user device based on a Scanpaign's touchpoint and content availability.

After initial engagement, the Scanpaign sends notifications to users about Scanpaign updates, such as new content or upcoming engagement opportunities.

Scanpaigns can be easily set up by brands and content creators.

They simply engage with any Scanpaign touchoint and get content. Then they'll receive a push, SMS, or email notification based on their preferences.

The notifications are designed to prompt reengagement with the original touchpoint or other touchpoints associated with the Scanpaign.

That process continues for the duration of the Scanpaign

Content can be any media, such as text, images, video, executable code, websites, audio, or data files. Content can also be digital experiences, like gamification, augmented reality, or purchase transactions.

The flexibility of Scanpaigns allows brands and content creators to set up ongoing experiences that facilitate unique experiences, including rewards programs, loyalty programs, exclusive content, offers, and even shopping experiences.

That’s where the magic happens. With Scanpaigns, the experience doesn’t end after the scan, it's just beginning. You can:

• Schedule follow-up content
• Trigger re-engagement notifications
• Unlock additional touchpoints
• Build a storyline or journey over time

Nope. A QR code, and even a dynamic QR code, is just one kind of touchpoint. Scanpaigns go beyond that by adding:

• A full dashboard to schedule and manage touchpoints and content
• Configurable and automated real-time re-engagement tools like notifications
• Analytics and reporting
• Create and configure multiple types of touchpoints (QR, NFC, geo)

It’s a platform — not a single tool.

Pricing is flexible depending on how many users you want to reach and how much content you want to schedule. Plans start affordably for small campaigns and scale up to support major events and brands. See our pricing →

A touchpoint is any smartphone detectable engagement technology capable of launching a Scanpaign. By today's standards, these are some of the more common types of touchpoints: QR codes, NFC tags, augmented reality markers, geolocation markers, websites, product packaging, wearable devices, interactive displays, audio recognition cues, gestures, or biometric data. There are more coming and we'll accommodate them, too.

Simply put, if a smartphone can detect or interact with it and it can launch a Scanpaign — it's a touchpoint.

“Phygital” is a mashup of physical and digital. It describes experiences that begin in the real world and connect instantly to digital content — like scanning a shirt, tapping a product, or entering a location and unlocking something online.

Scanpaigns orchestrate compelling phygital experiences.

Social media gets buried. Ads get ignored. Scanpaign touchpoints live in the physical world and should be placed where your audience is likely to be — and once they engage, you can keep the connection going with follow-ups, content drops, and re-engagement triggers.

It’s marketing that sticks.

Nope. Brands and content creators use a web app to orchestrate their Scanpaigns. It is also not necessary for users to install an app. However, to experience all that a Scanpaign can be, they can enhance their experiences with the Scanpaign app (coming soon). Even without the app, Scanpaigns are mobile-friendly and easy to launch from any phone.

No way. Scanpaigns are great for:

• Creators and influencers
• Non-profits and causes
• Schools and universities
• NIL Collectives and Management Groups
• Local businesses and shops
• Events, teams, and artists
• Even uses for individual consumers

If you want to connect with people where they are — Scanpaigns work.