Media Companies
Build and sell packages around the Scanpaign – include on-air, digital, social, or other offerings. Then… promote it.
Turn local promotions into premium on-air packages
Scanpaigns gives radio and TV stations a ready-made, community-first promotion you can wrap in on-air, digital, and social inventory -so you sell more, prove results, and stay hyper-local.
Beyond Your Signal: Engage your audience and community
Out of the box, Scanpaigns provides the engine to turnkey ongoing promotions that are engaging and drive metrics that define your success – what’s not to love.
SHOP
Give your listeners/viewers to visit and buy from participating advertisers – anywhere touchpoints are placed (QR Codes, NFC tags, Geo-fencing, etc.). No friction, no app or sign-in required.
SCAN
When people engage with touchpoints, it connects them to your advertisers during the 56% of the awake time they spend off-screen.
REPEAT
Points for visiting and bonus points for buying encourage repeat visits and extend your promotions beyond your signal into the community’s daily activities.
REWARD
Every scan strengthens the brand equity of your station, the sponsors, and participating advertisers, giving you more on-air and social content. Oh, and there is also the results data.
Scanpaigns Powered Revenue
In a community of about 30,000 residents, a holiday radio promotion ran for roughly 40 days and featured 36 local businesses.
There were more than 1,200 unique participants who generated over 4,500 scans by visiting and purchasing from participating businesses. The Scanpaigns Powered promotion helped generate significant 4th quarter revenue for our client.
You Sell the Story. We Power the Game.
Scanpaigns makes “Buy Local” promotions measurable and modern – without adding to your workload.
SCANPAIGNS
Provide the campaign engine, tracking, and prize logic and handle the backend so your team can focus on selling and storytelling.